Not Too Big Lunar New Year 2023

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materials: apparel graphics, surface design

role: illustrator, surface/production designer

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As the surface designer and illustrator for Singaporean baby brand Not Too Big's Lunar New Year (Year of the Rabbit) pajama line, my challenge was to create gender neutral prints and patterns that appealed to a broad audience.

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I accomplished this by working closely with the apparel and product development teams to better understand the customer, while creating a pattern with enough simplicity and versatility to be a seamless staple for 2023 and beyond.