IPL eScore campaign

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materials: e-blast, digital billboard, Social Media promotional ads, energy kit box, brochure

role: graphic designer

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eScore is a program offered by Indianapolis Power and Light to help homeowners assess the energy efficiency of their homes. IPL's goal was to schedule 500 eScore assessments in the first month of the launch, and so they planned to campaign heavily through both print and digital channels.

An e-blast, weekly Facebook promotions, and a digital billboard served to entice consumers to sign up for eScore. The Energy Kit box and brochure were given to homeowners after their initial eScore assessment. The box contained energy-efficient products, and an informative brochure.

In order to maximize brand attribution, I used IPL's existing branding as the basis for the new eScore logo (but with a more minimal, colorblocked style). Then, for additional emphasis, I positioned the new eScore logo within all of the headlines and imagery in the campaign.