DIP Kid Boy Summer 2021

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materials: apparel graphics

role: illustrator, apparel graphic/production designer

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As the graphic designer and illustrator for Kroger's Summer 2021 DIP boys' apparel line, my challenge was to create trend-forward graphics that appealed to a broad audience and age range.

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I accomplished this by blending graphics targeted for specific age ranges along with seasonal and global trends. I gathered inspiration and created mood boards from a variety of sources, including WGSN, indie apparel brands and artists, seasonal influences, market competitors, and the DIP consumer profile.