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DIP 4th of July 2021

materials: apparel graphics

role: illustrator, apparel graphic/production designer

As the graphic designer and illustrator for Kroger's fall 2021 DIP boys' 4th of July graphics, my challenge was to create trend-forward designs that nodded to the 4th of July holiday while still remaining relevant into the late summer.

I accomplished this by blending graphics targeted for specific age ranges along with seasonal and global trends, market competitors, and sales data retrieved from previous 4th of July seasons.

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