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DIP Toddler and Baby Boy summer 2023
materials: apparel graphics
role: illustrator, apparel graphic/production designer
As the graphic designer and illustrator for Kroger's spring 2023 DIP boys' apparel line, my challenge was to create trend-forward graphics that appealed to a broad audience.
I accomplished this by blending graphics targeted for specific age ranges along with seasonal and global trends. I gathered inspiration and created mood boards from a variety of sources, including WGSN, indie apparel brands and artists, seasonal influences, market competitors, and the DIP consumer profile.
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